20+ Years of Disrupting the Status Quo
I don’t just manage brands; I lead them with a high-voltage, results-driven edge. With over 20 years of global experience under my belt, I’ve spent my career tearing down silos and driving massive revenue growth for everyone from hungry startups to global titans like Intel, Red Bull, Anheuser Busch and Microsoft.
I don’t just fill roles; I dominate the space where strategy meets execution. Here is what my 20+ years of high-octane experience brings to the stage:
Brand Strategy & Workshops
Consumer & Retailer Insights
Brand Naming & Guidelines
Branding & Visual Design
Packaging Design
Retail Display Design
Creative Campaigns
Content Creation
Digital & Social Strategy
Most people talk about "process." I talk about execution. I don’t believe in bloated timelines or red tape. It's about moving fast, staying agile, breaking the right things, and delivering results that actually matter.
Here is how I run the show:
Burn the Silos: I specialize in uniting cross-functional "squads" to solve complex problems and drive strategic business initiatives.
Agile or Die: I use Agile program management to keep teams lean, mean, and focused on the goal.
No Fluff, Just Data: I oversee program governance and monitor success metrics to ensure every move we make aligns with the desired outcomes.
Relentless Innovation: Whether it’s a new product launch or enterprise strategy, I push for innovative ideas that reach the target demographic and move the needle.
Trim the Fat: I focus on efficiency and accuracy, ensuring the engine runs smooth while we’re redlining.
The Setlist
I’ve spent two decades headlining major marketing and strategy initiatives.
Here are some of the brand hits:
Equifax: Currently leading high-stakes enterprise strategy and complex program execution.
Intel: Directed global digital platforms to educate and arm Intel’s worldwide sales force.
Microsoft: Spearheaded brand strategy and content partnerships for Microsoft and LinkedIn.
Red Bull: Supervised the Red Bull North America account, launching new products (Red Bull Cola & Red Bull Editions) and high-energy events like Red Bull Flugtag, Red Bull Air Race & Red Bull Soapbox Race.
AB_InBev: Oversaw the full integrated marketing spectrum Busch, Natty Light & Rolling Rock for Anheuser-Busch Value Brands.